Friday, September 4, 2015

Lyft Makes Strategic Move to Maximize it Profits

The ever popular ridesharing firm Lyft had put their toe in the pool, testing the water in regards to offering a delivery service but found the temperature a bit too cool.  Being quoted as having stated that they felt it would be irresponsible not to consider it, in the end, it doesn’t look like it will be coming anytime soon.  Test deliveries aside, there will be no Lyft deliveries in the near future.  The service’s biggest competitor, Uber however, is striking deals with retailers from small operations to the big box retail chains.  The results of this move have yet to be analyzed.
As they will not be changing their service lineup, the ridesharing firm has decided on strengthening their core services and expanding their carpooling product, Lyft Line.  Although there has been much speculation in regards to potential international expansion, the company firmly denies these statements, preferring to say that they are not willing to over expand themselves at this current time.
Instead, it is focusing on expanding and improving its original service and its carpooling product, Lyft Line. Earlier this year, Lyft confirmed to the San Jose Mercury News that it also was not planning an international expansion. The company has raised one-fifth the venture capital funding that Uber has — Lyft has $1 billion compared to Uber’s more than $5 billion — and plans to focus on a few key objectives to avoid overextending itself.
It is being stated that by not throwing their hat into the delivery services ring, Lyft is missing out on a market which is already clamoring for attention.  While speaking with retailers, many of them expressed interest in the service and in particular, utilizing Lyft over the mega competitor Uber.  Some say Lyft is simply leaving money on the table.
The matter of rideshare delivery services is still out for deliberation.  Until then, we will wait and see.  And of course, rideshare!

Travel Safe!

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